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Restaurant Marketing | Fill Your Restaurant Tomorrow With These New Techniques
Author: Carl Davidson
In the past there were sure-fire restaurant marketing techniques that filled the seats without fail. Lately, these common methods of restaurant marketing which include yellow pages, postcards, and coupons are less effective than they were in the past. They have faded away like the 8-track tape.
If you want immediate increases in sales with a small investment you should consider the newer, hipper restaurant marketing techniques that generate more sales at a very affordable price. There are some great new restaurant marketing techniques you should consider.
The first restaurant marketing technique that is working well for all types of restaurants is SMS or mobile text marketing. You can send texts to phones and generate a desire to come in for a meal. Look around. You see people texting and looking at their phones. The fact is that texts are read immediately and texts get. Restaurants add to their menu and everything they print things like “Join our VIP club…text VIP to 65342.” Some restaurants offer a free dessert or some perk when you join the club by texting.
When people text, they automatically join your database of mobile phones. There are services you can use that allow you to text your database with the push of a single button. Imagine having a special item on your menu that you want to tell people about. Now you can text as many customers as you have on your list for about 5 cents each. It’s fast and effective. They read the text and call for a reservation. Now that’s restaurant marketing! This method works well for everything from pizza to upscale restaurants.
Another very effective program allows you to make recorded phone calls to thousands of people with the push of a single button. It takes less than 5 minutes to set up your message and to get a list of local people to call. The system does the rest while you work or play. Imagine if you received a phone call like this:
“Hi, this is Chef Paul at the Burkwood Steak House on Rath Road. I am calling to invite you and a friend to a very special dinner I am preparing for you and I’ll even buy the desset. This dinner is not from our regualar menu. It is a romantic dinner of special recipes that have been in my family for generations. The dinner is by invitation only on March 12 from 6:00 on. I even have a fabulous price of only $39.95 for a complete 5 course gourment treat for two. You deserve a romantic dinner for you and a special someone. Press 1 to find out more or to make your reservation.”
When they press 1, your phone rings and you take their reservation.
Now ask yourself how many people who received a call like that would be interested. The great news is that it costs only about $10.00 to call 1,000 people and it takes only minutes to set it up. The system makes the calls. You take the reservations.
As you can see, technology is making it easier for restaurants to fill their seats. Don’t be left behind. Use these inexpensive and very effective methods to increase your sales.
Article Source: http://www.articlesbase.com/business-articles/restaurant-marketing-fill-your-restaurant-tomorrow-with-these-new-techniques-4235932.html
About the Author
Get a free video explaining better restaurant marketing techniques with Carl Davidson at http://www.restaurant-marketing.us 716-580-3384
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